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Charlotte Kilpatrick2026-02-04 14:44:502026-03-16 13:39:22Chocolate’s sustainability conundrumYoung entrepreneurs are eager to build purpose-driven companies
Four in five Gen Z entrepreneurs class their business as ‘purpose driven,’ according to new research from American Express and The Conduit. But they are also very keen to turn a profit.
Gen Z, now the largest global generational group, is poised to shape the business world for years to come. Born between the late 1990s and early 2000s, this generation is coming of age with digital fluency and entrepreneurial spirit.
American Express partnered with The Conduit to conduct research with 250 Gen Z business leaders and 1,000 employees with the goal of better understanding their ambitions, priorities and professional motivations. This study was brought to life through a roundtable event at The Conduit, where influential young entrepreneurs gathered to discuss how the findings can be applied in real-world scenarios.

One of the most striking insights was the central role that purpose plays in Gen Z’s entrepreneurial endeavours. While 74% prioritise purpose over profit, they recognise that profitability remains essential. In fact, 82% said it’s important their business is as profitable as possible.
Megan Hale is one such entrepreneur, looking to make a difference with her company, Team Repair, a repair-kit subscription service. “Even though we are impact-focused, profit is also important. As a circular business, we believe there is power in proving that this innovative model can be best for both the planet and profit,” Hale said. Like many of her generation, she wants to prove that “business can do good and make money” and hopes she can encourage others to take the same path.
Despite their strong drive, Gen Z entrepreneurs face challenges such as mental health pressures, skill gaps, and barriers to opportunity. And while many aspire to run multiple businesses, and some are balancing corporate jobs with their entrepreneurial ventures to gain diverse skills, 92% report facing difficulties in securing funding, and 39% express hesitancy to take risks. To overcome these hurdles, mentorship and access to supportive environments are key, something that was emphasised by the roundtable participants.
The research and discussions highlight the importance of empowering Gen Z with the resources they need to thrive. Business leaders must foster an entrepreneurial mindset, provide mentorship, and create inclusive environments. Schemes like The Conduit’s Impactful Careers programme are one such example that provide free opportunities for young people to receive career advice and mentorship within their field. By valuing young voices and equipping them with the tools to innovate, we can help Gen Z succeed as the next generation of purpose-driven leaders – proving that purpose and profit are not mutually exclusive but can drive each other forward.
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Time for investors to turn the world green
One of the biggest obstacles to investing in the green economy has been the lack of data and standardisation in the sector. But over the last decade, things have shifted dramatically, as visitors to The Conduit over London Climate Action Week recently heard.
“The future is always much bigger than the past. And I want a disproportionate share of the future,” said Lord John Brown, Chairman and co-founder of BeyondNetZero, General Atlantic’s climate growth investment fund. He was speaking at GA’s event, and at the panel that followed with guests from Systemiq, the Global Real Estate Sustainability Benchmark (GRESB), and the UK Centre for Greening Finance and Investment (CGFI), one picture became clear: the sector has come a long way in the last decade and is now ripe for investment.
The infrastructure needed to make climate action investable is finally coming into place in the form of regulation, standards and frameworks like the Science Based Targets Initiative (SBTi), Task Force on Climate-Related Financial Disclosures (TCFD), and Corporate Sustainability Due Diligence Directive (CSDDD).
“We often underestimate the impact of a Limited Partner (LP) asking portfolio companies to measure scope three emissions,” said Federico Apéstegui of General Atlantic, “but if you think about it, it’s actually regulation exerting that pressure.”
As noted by Chris Pyke from GRESB, while “it is foundational to get regulation and standards and frameworks in place…the end to which they are used is the most important thing.” And according to Matt Scott, who played a role in shaping TCFD in his former job at the Bank of England, regulation must ensure the focus remains on spurring real economy transition, rather than encouraging investors to dump their carbon-heavy investments for less environmentally intensive tech ones.

Panellists agreed, though, that positive change need not be all top-down. Rhea Hamilton spoke of a “changed” world of sustainable investing, explaining that BeyondNetZero’s portfolio companies no longer fill out a form to report on their environmental impacts. Rather, they meet with the asset manager and “work hand in hand to help them decarbonize.” This means companies can benefit from knowledge shared across the portfolio, as well as expertise held by Systemiq, a systems-change consultancy brought on as a partner by BeyondNetZero to ensure their measurements are rigorous.
Amy Paterson, an expert from Systemiq focusing on real estate and private equity, agreed that the landscape was changing dramatically. While the headlines painted “an image of gloom and doom,” she said, “we are starting to see a much more sophisticated view of transition risks.” She praised the unlisted real estate managers she works with for “constantly upping their game on pricing risk into their portfolios,” and pointed to a step change in progress on ‘scope four’ emissions, or emissions avoidance, which is a relatively new area.
The infrastructure to invest in the climate isn’t perfect. It is still being shaped and re-shaped every day by governments, investors, companies, scientists, and regular citizens. But when estimates of the capital needed to reach our climate goals circle around $3.5tn per year until 2030, the time for private capital to invest in climate is now.
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