The Creative Line: AI Assistance or Artistic Cheating?

AI is now part of daily work for journalists, marketing professionals, newsletter writers, and authors. Many use it for research. But more and more, it’s being used for writing as well.

But where’s the line between a creative aid and a shortcut that undermines the work itself?

It’s now widely accepted that journalists can use AI for research and interview preparation. But should AI write their articles? Should newsletter writers get AI to turn notes into finished posts? Is it acceptable for a busy comms team to let AI draft press releases and LinkedIn updates? And for authors, what’s the difference between using AI to brainstorm ideas and relying on it to write paragraphs or even parts of chapters?

As AI-assisted work becomes more commonly used and harder to detect, many industries are being forced to compile new rules around creative work – without much consensus on what those rules should be.

This discussion event is being held in partnership with The Media Society.

Speakers

Babita Sharma – Broadcaster, Journalist and Author
Nigel Dacre – Journalist, Writer and President of The Media Society
Katie McPhee – Founder of Expanded Future and AI for Good Expert in Residence at The Conduit
Nadim Sadek – Founder and CEO of Shimmr AI and Author