Welcome to UpStarts, a podcast series by The Conduit where we will focus on the stories of a diverse range of impact entrepreneurs, spanning industries, interests and influence. UpStarts will get to the heart of the journey of an impact entrepreneur, looking into how they built their companies, what problems they are trying to fix, their impact so far and their hopes for the future. What can we learn and action from their experience? In this episode, Paul van Zyl, co-founder of The Conduit, is joined by Tom Adams, Co-Founder and Chief Strategy Officer of 60 Decibels - an end-to-end impact measurement company.